Beverland, Michael B.; Farrelly, Francis; Lim, Elison … - In: Journal of Business Research 61 (2008) 5, pp. 490-496
Desire for status or control may motivate some consumers to own certain types of pets. In the light of recent debates surrounding "designer pets," this article examines the dark side of pet ownership through interpretive interviews with dog owners. The findings compare and contrast two types of...