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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Consumer behaviour
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Brand management
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Neuseeland
11
New Zealand
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Beverland, Michael B.
6
Lindgreen, Adam
2
Beverland, Michael
1
Cankurtaran, Pinar
1
Farrelly, Francis
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LaPlaca, Peter J.
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Market orientation : transforming food and agribusiness around the customer
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ECONIS (ZBW)
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1
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
2
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
3
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
4
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
5
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
6
What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
Saved in:
7
Business-to-business brand orientation
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 69-81)
.
2010
Persistent link: https://www.econbiz.de/10010474616
Saved in:
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