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Einzelhandel
Brand management
18
Consumer behaviour
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New Zealand
14
Neuseeland
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Brand
9
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English
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Oppewal, Harmen
4
Beverland, Michael B.
3
Sands, Sean
3
Beverland, Michael
2
Healy, Michael J.
2
Bove, Liliana L.
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Yap, Jo En
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Journal of retailing and consumer services
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Memorable customer experiences : a research anthology
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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1
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
2
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
Saved in:
3
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
Saved in:
4
Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Yap, Jo En
;
Bove, Liliana L.
;
Beverland, Michael B.
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10003876973
Saved in:
5
Understanding retail experiences - the case for ethnography
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
Saved in:
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