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~subject:"Produktentwicklung"
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Produktentwicklung
Brand management
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New Zealand
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Beverland, Michael B.
3
Micheli, Pietro
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Farrelly, Francis
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Farrelly, Francis J.
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Napoli, Julie
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Wilner, Sarah J. S.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
2
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
3
Can all brands innovate in the same way? : a typology of brand position and innovation effort
Beverland, Michael B.
;
Napoli, Julie
;
Farrelly, Francis
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10003937621
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