//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Biedenbach, Galina"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Services
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
B-to-B-Marketing
4
Business-to-business marketing
4
International marketing
3
Internationales Marketing
3
Lieferantenmanagement
3
Supplier relationship management
3
Consumer behaviour
2
Internal branding
2
Konsumentenverhalten
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Public sector
2
Stakeholder
2
Stakeholders
2
Sustainability
2
Sustainable development
2
Öffentlicher Sektor
2
Arbeitspsychologie
1
Arbeitsverhalten
1
B2B branding
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand architecture
1
Brand commitment
1
Brand equity
1
Brand strategy
1
Brand value
1
Business-to-business
1
Coopetition
1
Coopetition for sustainability
1
Coping strategy
1
Coping-Strategie
1
Corporate branding
1
Corporate culture
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bengtsson, Maria
1
Biedenbach, Galina
1
Wincent, Joakim
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->