From the late 1990¡¯s onwards, the concepts and domains of organizational learning (OL) within an organizational setting and management practice have become the most debated topics among both management researchers and practitioners. At the same time, non-profit organizations endure a rapid...

The CBBE (Consumer Based Brand Equity) model has been invariably used to evaluate the performance of brands in different types of products such as tourism, etc. Not much has been done to compare how brands fare using the model as a theoretical framework. The aim of this paper is to examine the...