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Search: person:"Borah, Sourav Bikash"
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Consumer behaviour
5
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5
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5
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English
19
Author
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Borah, Sourav Bikash
19
Sharma, Amalesh
16
Adhikary, Anirban
9
Haque, Tanjum
4
Kumar, V.
2
Moses, Aditya Christopher
2
Pathak, Surya
2
Soni, Mauli
2
Akella, Laxminarayana Yashaswy
1
Bandopadhyay, Anwesha
1
Bommaraju, Raghu
1
Diatha, Krishna Sundar
1
Gupta, Tanvi
1
Kar, Rohan
1
Mallapragada, Girish
1
Moses, Aditya C.
1
Mukhopadhyay, Soumya
1
Prakhya, Srinivas
1
Saboo, Alok R.
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Thongpapanl, Narongsak
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Venkatesan, Rajkumar
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Yan, Jun
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Journal of business research : JBR
7
Journal of the Academy of Marketing Science
4
Marketing accountability for marketing and non-marketing outcomes
2
Working paper / Indian Institute of Management, Ahmedabad
2
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
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ECONIS (ZBW)
19
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1
Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products
Bandopadhyay, Anwesha
;
Borah, Sourav Bikash
; …
-
2025
Persistent link: https://www.econbiz.de/10015192277
Saved in:
2
Neonatal Mortality Rate (NMR) in India : a study using one-way ANOVA and multiple linear regression (MLR)
Kar, Rohan
;
Borah, Sourav Bikash
-
2023
Persistent link: https://www.econbiz.de/10014316364
Saved in:
3
Engaging customers and suppliers for environmental sustainability : investigating the drivers and the effects on firm performance
Sharma, Amalesh
;
Borah, Sourav Bikash
;
Haque, Tanjum
; …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
2
,
pp. 341-366
Persistent link: https://www.econbiz.de/10015508819
Saved in:
4
Achieving social and economic sustainability through innovations in transformative services : a case of healthcare organizations in an emerging market
Sharma, Amalesh
;
Borah, Sourav Bikash
;
Moses, Aditya …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
5
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10015192731
Saved in:
5
Supply base concentration and firm innovation performance : a contingency study of supply base breadth, depth, dispersion, and collaboration
Sharma, Amalesh
;
Adhikary, Anirban
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548064
Saved in:
6
Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance : a trade-off story
Sharma, Amalesh
;
Pathak, Surya
;
Borah, Sourav Bikash
; …
- In:
International journal of production economics
253
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013448484
Saved in:
7
Knowledge structure of Chief Marketing Officers (CMOs) : a review, bibliometric analysis, and research agenda
Sharma, Amalesh
;
Akella, Laxminarayana Yashaswy
;
Borah, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 448-462
Persistent link: https://www.econbiz.de/10013459860
Saved in:
8
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
9
Interfirm collaboration and exchange relationships : an agenda for future research
Borah, Sourav Bikash
;
Mallapragada, Girish
;
Bommaraju, Raghu
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 603-618
Persistent link: https://www.econbiz.de/10013271784
Saved in:
10
Accountability beyond profitability : understanding the impact of marketing actions on environmental and social performance
Sharma, Amalesh
;
Borah, Sourav Bikash
;
Adhikary, Anirban
; …
- In:
Marketing accountability for marketing and …
,
(pp. 193-232)
.
2021
Persistent link: https://www.econbiz.de/10012654098
Saved in:
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