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Live streaming shopping as a new retail format : insights from a qualitative study of consumers and retailers
Picot-Coupey, Karine
;
Bouragba, Younes
;
Lachaud, …
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1313-1351
Persistent link: https://www.econbiz.de/10014484084
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