Bozman, Carl S.; Kurpis, Lada V.; Frye, Chris - In: Sport Management Review 13 (2010) 1, pp. 65-81
The authors report the economic impact of a strategy change for a nonprofit sport association, Hoopfest, over an eight year period. Hoopfest organizes the largest annual 3-on-3 basketball tournament in the world. The study employs an economic impact methodology because the local community...