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Search: person:"Bradlow, Eric T."
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Consumer behaviour
21
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20
Bayesian inference
14
Bayes-Statistik
13
Beziehungsmarketing
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13
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clumpiness
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Undetermined
78
English
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Bradlow, Eric T.
138
Fader, Peter S.
16
Fader, Peter
14
Hui, Sam K.
11
Musalem, Andrés
9
Schweidel, David A.
9
Kunreuther, Howard
7
Park, Young-Hoon
7
Zhang, Yao
7
McShane, Blake
6
Small, Dylan S.
6
Bradlow, Eric T
5
Hutchinson, J. W.
5
Silvasi, Gabriel
5
Berger, Jonah
4
Chandon, Pierre
4
Corsten, Daniel
4
Ding, Min
4
Hoch, Stephen J.
4
Olivares, Marcelo
4
Raju, Jagmohan S.
4
Rao, Vithala R.
4
Schwartz, Eric M.
4
Small, Dylan
4
Terwiesch, Christian
4
Thomadsen, Raphael
4
Wansink, Brian
4
Young, Scott H.
4
Adrian, Moshe
3
Coughlan, Anne T.
3
Dubé, Jean-Pierre
3
Gordon, Brett R.
3
Lynch, John G.
3
Meyer, Robert J.
3
Morrin, Maureen
3
Schmittlein, David C.
3
Shugan, Steven M.
3
Staelin, Richard
3
Stourm, Valeria
3
Wang, Pengyuan
3
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INSEAD-Wharton Alliance Center for Global Research & Development
1
National Bureau of Economic Research
1
National Bureau of Economic Research (NBER)
1
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Marketing Science
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Marketing science
17
Journal of marketing research : JMR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing letters : a journal of research in marketing
6
Journal of marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the American Statistical Association : JASA
4
Management Science
4
Journal of applied econometrics
3
Quantitative marketing and economics : QME
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Operations research, Management science : OR MS ; the international literature digest
2
Technical working paper / National Bureau of Economic Research
2
Faculty & research / Insead : working paper series
1
Fundamentals of marketing research ; Vol. 5
1
Journal of Applied Econometrics
1
Journal of Applied Statistics
1
Journal of Business & Economic Statistics
1
Journal of Consumer Research
1
Journal of Research in Interactive Marketing
1
Journal of marketing research
1
Journal of retailing
1
Judgment and Decision Making
1
Legends in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
NBER Technical Working Papers
1
NBER technical working paper series
1
Organizational Behavior and Human Decision Processes
1
Ross School of Business working paper series
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
1
Working papers / Wharton School, University of Pennsylvania / Operations and information management
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ECONIS (ZBW)
61
OLC EcoSci
50
RePEc
30
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
Showing
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143
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1
"Statistical significance" and statistical reporting : moving beyond binary
McShane, Blake
;
Bradlow, Eric T.
;
Lynch, John G.
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014582913
Saved in:
2
More likely to pay but less engaged : the effects of switching online courses from scheduled to on-demand release on user behavior
Lu, Joy
;
Bradlow, Eric T.
;
Hutchinson, J. W.
-
2024
Persistent link: https://www.econbiz.de/10015373391
Saved in:
3
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
4
Testing theories of goal progress in online learning
Lu, Joy
;
Bradlow, Eric T.
;
Hutchinson, J. W.
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 35-60
Persistent link: https://www.econbiz.de/10012801802
Saved in:
5
Selecting data granularity and model specification using the scaled power likelihood with multiple weights
Kim, Mingyung
;
Bradlow, Eric T.
;
Iyengar, Radha
- In:
Marketing science
41
(
2022
)
4
,
pp. 420-438
Persistent link: https://www.econbiz.de/10013364020
Saved in:
6
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
7
A flexible demand model for complements using household production theory
Stourm, Ludovic
;
Iyengar, Radha
;
Bradlow, Eric T.
- In:
Marketing science
39
(
2020
)
4
,
pp. 763-787
Persistent link: https://www.econbiz.de/10012294606
Saved in:
8
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
Saved in:
9
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
Saved in:
10
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
Saved in:
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