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Braun, Jacques
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Calmard, Pierre
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Revue française du marketing
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OLC EcoSci
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Mesurer l'audience des imprimés sans adresse
Braun, Jacques
;
Calmard, Pierre
- In:
Revue française du marketing
(
1997
)
162
,
pp. 47-60
Persistent link: https://www.econbiz.de/10007930793
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2
Measuring audience for unaddressed printed matter
Braun, Jacques
;
Calmard, Pierre
- In:
Marketing and research today : the journal of the …
24
(
1996
)
4
,
pp. 222-229
Persistent link: https://www.econbiz.de/10006402591
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