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  • Search: person:"Bray, Jeffery P."
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Business 2 Management and Marketing 2
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Congress Report
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English 2
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Bray, Jeffery P. 2 Berger, Doris 1 Timmermans, H. 1
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Showing 1 - 2 of 2
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Ethical Dimensions in Clothing Purchase
Bray, Jeffery P. - 2009
It is widely reported that consumer interest in environmental and ethical issues is growing. Evidence suggests that ethical considerations are now impacting on a broad range of consumption decisions. The focus of this paper is the impact such concerns may hold in clothing purchase decision...
Persistent link: https://www.econbiz.de/10009429841
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Retail Innovation - The never-ending road to success? A critical analysis of pitfalls and opportunities
Bray, Jeffery P.; Berger, Doris - 2008
This paper outlines the current and continuous changes occurring in the retail and social environment that necessitate the constant evolution of retail formats. Over recent years experiential retail formats have appeared in recognition of the increasing need to ‘entertain’ shoppers and...
Persistent link: https://www.econbiz.de/10009429715
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