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~subject:"Marketingmanagement"
~subject:"Produktentwicklung"
~person:"Lammer, Dominique Marcel"
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Lammer, Dominique Marcel
Brem, Alexander
44
Voigt, Kai-Ingo
9
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Strategies and communications for innovations : an integrative management view for companies and networks
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ECONIS (ZBW)
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Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander
;
Sherif, Mostafa Hashem
;
Katzenstein, Liora
- In:
Strategies and communications for innovations : an …
,
(pp. 193-208)
.
2011
Persistent link: https://www.econbiz.de/10008987462
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