Brickley, James A; Misra, Sanjog; Horn, R Lawrence Van - In: Journal of Law and Economics 49 (2006) 1, pp. 173-96
Economists generally view standard franchise contracts as efficient, while franchisee advocates view them as exploitive. Consistent with the economic view, we find that contract duration is positively and significantly related to the franchisee's physical and human capital investments (which are...