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Britt, Steuart Henderson
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Britt, Steuart-Henderson
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Nelson, Victoria M.
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Business Horizons
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Journal of Advertising Research
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1
Are So called Successful Advertising Campaigns Really Successful?
Britt, Steuart Henderson
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 25-31
Persistent link: https://www.econbiz.de/10005425154
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2
The marketing importance of the "Just Noticeable Difference"
Britt, Steuart-Henderson
;
Nelson, Victoria M.
- In:
Business Horizons
19
(
1976
)
4
,
pp. 38-40
Persistent link: https://www.econbiz.de/10005333121
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3
Psychological principles of the corporate imagery mix : Some of the guesswork can be overcome
Britt, Steuart Henderson
- In:
Business Horizons
14
(
1971
)
3
,
pp. 55-59
Persistent link: https://www.econbiz.de/10005354633
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