Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit -- Product and Service Development for People, Planet, and Profit -- Pricing Strategy for People, Planet, and Profit -- Brand Management, Marketing Communication, and Promotion Management for People, Planet, and...

By combining investors' portfolio holdings with trading and commissions data, we analyze the determinants of IPO allocations. We distinguish among common explanations for investors' IPO profits: information revelation, quid pro quo arrangements (related to commissions), and post-IPO trading...

"This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement,...