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~source:"econis"
~person:"Hewer, Paul"
~subject:"Markenführung"
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Markenführung
Andy Warhol
2
Artists
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Beziehungsmarketing
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Brand management
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Celebrity endorsement
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Hewer, Paul
Brownlie, Douglas
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Kerrigan, Finola
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Daza-LeTouze, Claudia
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Journal of marketing management : MM
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Scandinavian journal of management
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ECONIS (ZBW)
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"The exploding plastic inevitable" : "branding being", brand Warhol & the factory years
Hewer, Paul
;
Brownlie, Douglas
;
Kerrigan, Finola
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 184-193
Persistent link: https://www.econbiz.de/10009758002
Saved in:
2
"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
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