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Beziehungsmarketing
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Brownlie, Douglas
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Hewer, Paul
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Journal of marketing management : MM
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1
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
2
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Hewer, Paul
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 428-440
Persistent link: https://www.econbiz.de/10003995625
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