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~isPartOf:"Journal of the Market Research Society : JMRS"
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Journal of the Market Research Society : JMRS
Management today
97
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Book reviews - Behind the scenes in advertising, 2nd edition
Bullmore, Jeremy
;
Swift, Jonathan S.
- In:
Journal of the Market Research Society : JMRS
41
(
1999
)
3
,
pp. 367-370
Persistent link: https://www.econbiz.de/10006699126
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