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~person:"Wenske, Verena"
~type_genre:"Working Paper"
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Wenske, Verena
Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
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2007
Persistent link: https://www.econbiz.de/10009665211
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Markenidentität und Markenpersönlichkeit : Wachstumschance oder Wachstumsbremse?
Burmann, Christoph
;
Wenske, Verena
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2005
Persistent link: https://www.econbiz.de/10003234027
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