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~person:"Wenske, Verena"
~person:"Warwitz, Claudius"
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Wenske, Verena
Warwitz, Claudius
Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Einflussfaktoren auf die Konsumentenakzeptanz von Location-Aware-Advertisingmit personalisierter Ansprache
Burmann, Christoph
;
Warwitz, Claudius
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2014
Persistent link: https://www.econbiz.de/10010258322
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2
Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
;
Wenske, Verena
-
2007
Persistent link: https://www.econbiz.de/10009665211
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3
Markenidentität und Markenpersönlichkeit : Wachstumschance oder Wachstumsbremse?
Burmann, Christoph
;
Wenske, Verena
-
2005
Persistent link: https://www.econbiz.de/10003234027
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