Search Results - person:"Buser, Markus"

"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform

Buser, Markus; Woratschek, Herbert; Schönberner, Jan - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 548-568

Persistent link: https://www.econbiz.de/10013350479

Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center

Schönberner, Jan; Woratschek, Herbert; Buser, Markus - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 293-312

Persistent link: https://www.econbiz.de/10013271110

Toward a sport ecosystem logic

Buser, Markus; Woratschek, Herbert; Dickson, Geoff; … - In: Journal of sport management : the official journal of … 36 (2022) 6, pp. 534-547

Persistent link: https://www.econbiz.de/10014246130

Gamification through fantasy sports – Empirical findings from professional sport leagues

Buser, Markus; Woratschek, Herbert; Ridpath, B. David - In: Sport, Business and Management: An International Journal 11 (2021) 5, pp. 575-597

Purpose: In this paper, Fantasy Sports (Hereafter FS) is conceptually classified as a concept of gamification for professional sport leagues. From a sporting perspective, FS is often criticized because such online activities may be at the expense of physical activities. Otherwise, gamification...

Persistent link: https://www.econbiz.de/10012641948

Was bringen Sponsoren außer Geld? : Sportsponsoring als Engagement Plattform

Woratschek, Herbert; Buser, Markus - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 2, pp. 31-42

Persistent link: https://www.econbiz.de/10011959739