Phipps, Polly A; Butani, Shail J; Chun, Young I - In: Journal of Business & Economic Statistics 13 (1995) 3, pp. 337-46
In this paper, the authors demonstrate how establishment survey questionnaire design can be improved by utilizing different research methods such as focus groups, document design analysis, pretests, and response analysis surveys. They discuss the lack of research on establishment survey methods...