The main purpose of this article is to expose the shortcomings of the methods of elaboration and introduction new bank products and to propose the ways of removal them. Complex and correct use of these ways could positively affect on the profitableness of banks.

Study correlation notion «bank service» and «bank product» it is important both in theoretical, and in practical aspect. In a part of the theories to account of consideration such частностей, as «bank service» and «bank product», possible define resemblance, differences and...