Čaić, Martina; Mahr, Dominik; Oderkerken-Schröder, Gaby - In: Journal of Services Marketing 33 (2019) 4, pp. 463-478
Purpose: The technological revolution in the service sector is radically changing the ways in which and with whom consumers co-create value. This conceptual paper considers social robots in elderly care services and outlines ways in which their human-like affect and cognition influence users’...