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  • Search: person:"Carson, Stephen"
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Year of publication
Subject
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Theorie 4 Theory 4 Consumer behaviour 3 Industrie 3 Konsumentenverhalten 3 Manufacturing industries 3 Online retailing 3 Online-Handel 3 Viral marketing 3 Virales Marketing 3 Brand image 2 Efficiency 2 Effizienz 2 Film industry 2 Filmwirtschaft 2 Internet marketing 2 Markenimage 2 Online-Marketing 2 Social Web 2 Social web 2 endogeneity 2 governance 2 motion pictures 2 online customer reviews 2 Advertising effects 1 Agency theory 1 Bargaining theory 1 Betriebliche Wertschöpfung 1 Betriebliches Umfeld 1 Beziehungsmarketing 1 Brand 1 Brand management 1 Business environment 1 Contract 1 Contract theory 1 Corporate Governance 1 Corporate governance 1 Customer integration 1 Customer satisfaction 1 Distribution channel 1
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Online availability
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Undetermined 7 Free 2
Type of publication
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Article 20 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 11 Aufsatz in Zeitschrift 11 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 14 Undetermined 9
Author
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Carson, Stephen J. 18 Carson, Stephen 5 John, George 5 Moore, William L. 4 Gopinath, Shyam 3 Karniouchina, Ekaterina V. 3 Dowling, Grahame R. 2 Jewell, Robert D. 2 Joiner, Christopher 2 Karniouchina, Ekaterina 2 Ketchen, David J. 2 Li, Linyi 2 Madhok, Anoop 2 Short, Jeremy C. 2 Wu, Tao 2 Antia, Kersi 1 Bercovitz, Janet 1 Brown, James 1 Cannon, Joseph 1 Carr, Christopher L. 1 Childers, Terry L. 1 Devinney, Timothy M. 1 Devinney, Timothy Michael 1 Ghosh, Mrinal 1 Ghosh, Mrinal K. 1 Helper, Susan 1 Ho-Dac, Nga N. 1 Hoskins, Jake D. 1 Peck, Joann 1 Reilly, Siobhán 1 Rice, Lorien 1 Rindfleisch, Aric 1 Robertson, Diana 1 Sarangee, Kumar R. 1 Theokary, Carol 1 Uslay, Can 1 Varman, Rohit 1 Wathne, Kenneth 1 Yazdani, Elham 1
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Published in...
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Journal of marketing 4 Strategic management journal 4 Journal of the Academy of Marketing Science 2 Academy of Management journal : AMJ 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of business research : JBR 1 Journal of marketing research 1 Journal of retailing 1 Management Science 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Marketing Letters 1 Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations 1 Strategy Science 1 The journal of product innovation management : an international publication of the Product Development & Management Association 1 Working paper series 1
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Source
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ECONIS (ZBW) 14 OLC EcoSci 8 RePEc 1
Showing 1 - 10 of 23
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The role of reviewer badges in the dynamics of online reviews
Yazdani, Elham; Gopinath, Shyam; Carson, Stephen J. - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 547-566
Persistent link: https://www.econbiz.de/10015057564
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History Matters : The Impact of Online Customer Reviews Across Product Generations
Li, Linyi; Gopinath, Shyam; Carson, Stephen - 2021
We examine how online customer reviews for one generation of a product affect sales of another generation in the same product series. The main intriguing result is that previous generation valence has a positive impact on current generation sales; however, current generation valence has a...
Persistent link: https://www.econbiz.de/10013227657
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Women and minority film directors in hollywood : performance implications of product development and distribution biases
Karniouchina, Ekaterina V.; Carson, Stephen J.; … - In: Journal of marketing research 60 (2023) 1, pp. 25-51
Persistent link: https://www.econbiz.de/10013474546
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The varying returns to diversification along the value chain
Karniouchina, Ekaterina; Carson, Stephen J.; Moore, … - In: Strategy Science 8 (2023) 1, pp. 44-61
Persistent link: https://www.econbiz.de/10014292077
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Industry conditions, market share, and the firm's ability to derive business-line profitability from diverse technological portfolios
Hoskins, Jake D.; Carson, Stephen J. - In: Journal of business research : JBR 149 (2022), pp. 178-192
Persistent link: https://www.econbiz.de/10013325582
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History matters : the impact of online customer reviews across product generations
Li, Linyi; Gopinath, Shyam; Carson, Stephen J. - In: Management science : journal of the Institute for … 68 (2022) 5, pp. 3878-3903
Persistent link: https://www.econbiz.de/10013368957
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An integrated power and efficiency model of contractual channel governance : theory and empirical evidence
Carson, Stephen J.; Ghosh, Mrinal K. - In: Journal of marketing 83 (2019) 4, pp. 101-120
Persistent link: https://www.econbiz.de/10012176074
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A Note on Revenue Versus Profitability as Indicators of Motion Picture Performance
Karniouchina, Ekaterina - 2010
We examine systematic differences between motion picture performance results based on revenue and profitability, using a measure of ROI based on box office revenue relative to the combined production and advertising budget. Special attention is given to the endogeneity of revenue, budget, and...
Persistent link: https://www.econbiz.de/10013135865
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A theoretical and empirical investigation of property rights sharing in outsourced research, development, and engineering relationships
Carson, Stephen J.; John, George - In: Strategic management journal 34 (2013) 9, pp. 1065-1085
Persistent link: https://www.econbiz.de/10009789497
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The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.; Carson, Stephen J.; Moore, William L. - In: Journal of marketing 77 (2013) 6, pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
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