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  • Search: person:"Carvalho, Sergio"
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Year of publication
Subject
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Brazil 11 Consumer behaviour 11 Konsumentenverhalten 11 Brasilien 10 Brand 7 Markenartikel 7 Cultural identity 6 Kulturelle Identität 6 Brand management 5 Markenführung 5 Designation of origin 4 Herkunftsbezeichnung 4 Brand image 3 Emotion 3 National identity 3 Social values 3 Soziale Werte 3 Advertising 2 Advertising appeals 2 Corporate Social Responsibility 2 Corporate culture 2 Corporate social responsibility 2 Fraueneinkommen 2 Higher education institution 2 Hochschule 2 Identity salience 2 Immaterialgüterrechte 2 Innovation 2 Intellectual property rights 2 International marketing 2 Internationales Marketing 2 Markenimage 2 Maternity protection 2 Media context 2 Mutterschutz 2 National culture 2 Nationalism 2 Nationalismus 2 Nationalkultur 2 Personality psychology 2
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Online availability
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Undetermined 15 Free 11
Type of publication
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Article 35 Book / Working Paper 8
Type of publication (narrower categories)
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Article in journal 23 Aufsatz in Zeitschrift 23 Arbeitspapier 3 Working Paper 3 Graue Literatur 2 Non-commercial literature 2 Conference paper 1 Konferenzbeitrag 1 review 1
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Language
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English 25 Undetermined 11 Portuguese 7
Author
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Carvalho, Sergio W. 23 Sivaramakrishnan, Subramanian 6 Carvalho, Sergio 4 Block, Lauren G. 3 Carvalho, Sandro Sacchet de 3 Carvalho, Sergio Medeiros Paulino de 3 Filgueiras Jorge, Marina 3 Firpo, Sergio 3 Luna, David 3 Maehle, Natalia 3 Manchanda, Rajesh V. 3 McManus, Justin F. 3 Medeiros Paulino de Carvalho, Sergio 3 Mitakakis, Chrissy 3 Sen, Sankar 3 Trifts, Valerie 3 Barcelos, Vivian 2 El Hazzouri, Mohammed 2 Gonzaga, Gustavo 2 Keh, Hean Tat 2 Le Feuvre, Bruno 2 Lopes, Felipe 2 Main, Kelley J. 2 Oliveira Mota, Márcio de 2 Ozsomer, Aysegul 2 Pinheiro, Vera 2 Ribeiro, Leonardo 2 Samu, Sridhar 2 Torelli, Carlos J. 2 Aghakhani, Hamed 1 Ascui, Francisco 1 Bapuji, Hari 1 Bin, Adriana 1 Blundi, Domenica 1 Bortoluzzo, Adriana Bruscato 1 Carneiro de Lima, Renata 1 Carvalho, Alda de C. 1 Carvalho, Davih 1 Carvalho, Sergio Henrique Collaço de 1 Carvalho, Sergio W 1
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Institution
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Economics and Statistics Division, Word Intellectual Property Organization (WIPO) 1 Instituto de Pesquisa Econômica Aplicada (IPEA), Government of Brazil 1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Journal of business research : JBR 4 Journal of business ethics : JOBE 3 Economia aplicada : EA 2 Journal of international consumer marketing 2 Journal of marketing 2 World Intellectual Property Organization (WIPO) Economic Research Working Paper Series 2 Academy of Management learning & education : AMLE 1 Brazilian Journal of Rural Economy and Sociology (RESR) 1 Business strategy and the environment 1 Discussion Papers / Instituto de Pesquisa Econômica Aplicada (IPEA), Government of Brazil 1 EuroMed journal of business 1 European Journal of Marketing 1 Innovation & management review 1 Insper working paper / Insper, Instituto de Ensino e Pesquisa 1 International Marketing Review 1 Journal of Business Ethics 1 Journal of Business Research 1 Journal of Marketing for Higher Education 1 Journal of Product & Brand Management 1 Journal of advertising research 1 Journal of marketing for higher education 1 Latin American business review : journal of the Business Association of Latin American Studies (BALAS) 1 Long range planning : LRP ; international journal of strategic management 1 Pesquisa e planejamento econômico : PPE 1 Prospectiva e planeamento 1 Texto para discussão / Instituto de Pesquisa Econômica Aplicada 1 Texto para discussão / Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Economia 1 The journal of product & brand management 1 WIPO Economic Research Working Papers 1
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Source
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ECONIS (ZBW) 29 RePEc 6 OLC EcoSci 5 Other ZBW resources 3
Showing 1 - 10 of 43
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From impacts to dependencies : a first global assessment of corporate biodiversity risk exposure and responses
Carvalho, Sergio Henrique Collaço de; Cojoianu, Theodor; … - In: Business strategy and the environment 32 (2023) 5, pp. 2600-2614
Persistent link: https://www.econbiz.de/10014329073
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Do domestic market characteristics influence firms' export intensity?
Forte, Rosa; Carvalho, Sérgio - In: EuroMed journal of business 19 (2024) 2, pp. 398-423
Persistent link: https://www.econbiz.de/10014557617
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The Use of Intellectual Property in Brazil
Barcelos, Vivian; Filgueiras Jorge, Marina; Le Feuvre, Bruno - 2023
This study describes patterns and trends of intellectual property (IP) use in Brazil, drawing on a new statistical database (BADEPI) containing all IP filings at Brazilian Instituto Nacional da Propriedade Industrial (INPI) over the period 2000-2011. This novel database contains a unique set of...
Persistent link: https://www.econbiz.de/10014357210
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Technology Appropriation and Technology Transfer in the Brazilian Mining Sector
Blundi, Domenica; Nonato da Silva Loureiro, Ana Claudia; … - 2023
This paper focuses on the competitive dynamics, strategic challenges, technological needs and institutional innovation-promoting arrangements in Brazil's mining sector in order to identify the ways in which mining firms and mining equipment, technology and services suppliers (METS) handle...
Persistent link: https://www.econbiz.de/10014357732
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Make cause-related marketing messages about your customers, not the brand : how high-integrity brands can reduce perceived bragging about charitable donations
McManus, Justin F.; Carvalho, Sergio W.; Aghakhani, Hamed - In: Journal of advertising research 64 (2024) 4, pp. 501-514
Persistent link: https://www.econbiz.de/10015173674
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The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.; Carvalho, Sergio W.; Trifts, Valerie - In: The journal of product & brand management 31 (2022) 4, pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
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Profile of academic entrepreneurship in Brazil : evidence from the evaluation of former holders of undergraduate research, master and PhD scholarships
Bin, Adriana; Gavira, Muriel de Oliveira; Figueira, … - In: Innovation & management review 15 (2018) 4, pp. 394-415
Purpose: This paper aims to understand, in the state of São Paulo academic environment, the differences between the profiles of academic entrepreneurs, nonacademic entrepreneurs and non-entrepreneurs. Design/methodology/approach: The authors collected data from a more comprehensive research,...
Persistent link: https://www.econbiz.de/10011964885
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The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.; Carvalho, Sergio W.; Trifts, Valerie - In: Journal of Product & Brand Management 31 (2021) 4, pp. 551-569
Purpose: This study aims to explore the role of brand personality traits in explaining how different levels of brand favorability evoke affect from and forge connections to consumers. Design/methodology/approach: The authors used a quantitative approach consisting of within-subjects (Study 1)...
Persistent link: https://www.econbiz.de/10012641097
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Credit rating de empresas não financeiras : um estudo comparative entre Brasil e Estados Unidos
Carvalho, Davih; Martins, Sergio Ricardo; Bortoluzzo, … - 2016
Persistent link: https://www.econbiz.de/10011529568
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Dissociative threat : underperforming to distance the self from undesirable groups
El Hazzouri, Mohammed; Carvalho, Sergio W.; Main, Kelley - In: European Journal of Marketing 55 (2020) 3, pp. 814-839
Purpose: This study aims to introduce the concept of dissociative threat, which is the fear of being associated with an undesirable (dissociative) group as a result of demonstrating ability in a domain that is stereotypically linked to that group. Consumers experiencing dissociative threats use...
Persistent link: https://www.econbiz.de/10012411468
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