Yilmaz, Veysel; Aktas, Cengiz; Celik, H. Eray - In: Anadolu University Journal of Social Sciences 7 (2007) 1, pp. 171-184
This study was designed to research factors which consumers consider when choosing a shopping store and to develop a scale. 500 supermarkets shoppers completed self-administered surveys regarding their attitudes toward 34 individual shopping store choice items. The paper used both exploratory...