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Subject
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Advertising 2 Ganzzahlige Optimierung 2 Integer programming 2 Mathematical programming 2 Mathematische Optimierung 2 TV advertising 2 Theorie 2 Theory 2 Werbung 2 Fernsehen 1 Forecasting model 1 Media industries 1 Mediensektor 1 Multi-criteria analysis 1 Multikriterielle Entscheidungsanalyse 1 Operations Research 1 Operations research 1 Prognoseverfahren 1 Regression analysis 1 Regressionsanalyse 1 Target group 1 Television 1 Zielgruppe 1 audience targeting 1 forecasting 1 integer programming 1 make goods 1 media industry 1 mixed-integer programming 1 multicriteria optimization 1 multilevel regression 1 optimization 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Carbajal, José Antonio 2 Chaar, Wes 2 Popescu, Andreea 1 Williams, Peter 1
Published in...
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INFORMS journal on applied analytics 1 Interfaces : the INFORMS journal on the practice of operations research 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Turner blazes a trail for audience targeting on television with operations research and advanced analytics
Carbajal, José Antonio; Williams, Peter; Popescu, Andreea - In: INFORMS journal on applied analytics 49 (2019) 1, pp. 64-89
Persistent link: https://www.econbiz.de/10012024050
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Cover Image
Turner optimizes the allocation of audience deficiency units
Carbajal, José Antonio; Chaar, Wes - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 518-536
Persistent link: https://www.econbiz.de/10011784201
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