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Search: person:"Chaieb, Safa"
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Consumer behaviour
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Advertising
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Chaieb, Safa
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Garrouch, Karim
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Mzoughi, Mohamed-Nabil
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Journal of decision systems
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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The effect of online deception on behavioral intention towards e-tailers : the mediating role of e-shopping value and e-trust
Garrouch, Karim
;
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
- In:
Journal of decision systems
33
(
2024
)
3
,
pp. 477-500
Persistent link: https://www.econbiz.de/10015048778
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2
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
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