Search Results - person:"Chandrasapth, Koblarp"

How disinformation affects sales : examining the advertising campaign of a socially responsible brand

Yannopoulou, Natalia; Koblarp Chandrasapth; Bian, Xuemei; … - In: Journal of business research : JBR 182 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015132995

What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

Good fortune and its influence on B2B relationships : the case of the Mae Manee money solution campaign in Thailand

Koblarp Chandrasapth; Yannopoulou, Natalia; Bian, Xuemei - In: Industrial marketing management : the international … 101 (2022), pp. 223-237

Persistent link: https://www.econbiz.de/10013197769

A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei

Koblarp Chandrasapth; Yannopoulou, Natalia; Schoefer, Klaus - In: Journal of business research : JBR 144 (2022), pp. 1103-1120

Persistent link: https://www.econbiz.de/10013185081

Conflict in online consumption communities : a systematic literature review and directions for future research

Chandrasapth, Koblarp; Yannopoulou, Natalia; Schoefer, Klaus - In: International Marketing Review 38 (2021) 5, pp. 900-926

Purpose: The purpose of this study sets out to examine (1) how have conflicts been conceptualized and operationalized within the context of online consumption communities? (2) what are the main conflict management, resolution strategies and frameworks that have been identified? and (3) what are...

Persistent link: https://www.econbiz.de/10012639598