Search Results - person:"Chang, Ya Ping"

Shopping through mobile augmented reality : the impacts of AR embedding and embodiment attributes on consumer-based brand equity

Wu, Jin-Feng; Dong, Jiao; Wu, Yinglu; Chang, Ya Ping - In: Information & management : the international journal of … 61 (2024) 6, pp. 1-18

Persistent link: https://www.econbiz.de/10015081323

Seamless experience in the context of omnichannel shopping : scale development and empirical validation

Chang, Ya Ping; Li, Jingwen - In: Journal of retailing and consumer services 64 (2022), pp. 1-20

Persistent link: https://www.econbiz.de/10013209581

How SoLoMo-based product recommendations influence consumers' acceptance intention : the moderating role of gender

Zhu, Dong Hong; He, Qi; Chang, Ya Ping - In: International journal of services technology and … 27 (2021) 1/2, pp. 129-142

Persistent link: https://www.econbiz.de/10012503733

Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs

Zhu, Dong Hong; Deng, Zhong Zhun; Chang, Ya Ping - In: Journal of retailing and consumer services 54 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012238339

Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews

Zhu, Dong Hong; Zhang, Zhi Jie; Chang, Ya Ping; Liang, … - In: International journal of hospitality management 77 (2019), pp. 178-186

Persistent link: https://www.econbiz.de/10011988504

How the content of location-based advertisings influences consumers' store patronage intention

Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: The journal of consumer marketing 34 (2017) 7, pp. 603-611

Persistent link: https://www.econbiz.de/10011808330

Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source

Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293

Persistent link: https://www.econbiz.de/10011528724

Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity

Zhu, Dong Hong; Chang, Ya Ping - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 22-33

Persistent link: https://www.econbiz.de/10010526395

Negative publicity effect of the business founder's unethical behavior on corporate image : evidence from China

Zhu, Dong Hong; Chang, Ya Ping - In: Journal of business ethics : JOBE 117 (2013) 1, pp. 111-121

Persistent link: https://www.econbiz.de/10010232648

Robot with humanoid hands cooks food better?

Zhu, Dong Hong; Chang, Ya Ping - In: International Journal of Contemporary Hospitality Management 32 (2020) 3, pp. 1367-1383

Purpose: Robotic chefs are starting to replace human chefs in restaurant industry. Whether customers have a good food quality prediction may have an important effect on their patronage decision. Based on the stereotype content model, the purpose of this paper is to investigate the impact of...

Persistent link: https://www.econbiz.de/10012275851