Abstract This chapter examines the ICC Advertising and Marketing Communications Code of 2018. The primary themes of this Code are advertising and marketing communications. This is a lengthy Code – in addition to an Introduction, it has been developed over four chapters and two annexes. The...

Abstract This chapter deals with the principal features of the International Code of Direct Selling 2013 prepared by the International Chamber of Commerce on Marketing and Advertising. Having identified the Basic Principles of Direct Selling and the Ideal Conduct towards Consumers, this Code...

Abstract This is an elementary and yet important chapter. In this chapter, the most important hindrances to rural development have been identified and how they usually hinder development has been explained. Various forms of bias that adversely affect a rural development process, namely, spatial...

Rural marketing entails applying marketing strategies customized for rural areas to enhance the economic and social welfare of the communities it serves. It aims to generate demand for affordable goods and services while fostering interest and skill-building among rural populations. Rural...

Abstract The protection and preservation of the environment, whether of an urban area or a rural area may not be disregarded. Most of the rural areas in the world lacks the knowledge on this issue. In so far as the developing countries are concerned, it has now become a societal problem mainly...

Abstract This chapter has briefly discussed the problems of defining development and underdevelopment, and Gustavo Esteva's opinion that ‘underdevelopment’ was invented. The Proposal for Action of the First UN Development Decade (1960–70), Mr Robert S McNamara's view (President of the...

Abstract Briefly, sources of finance for rural development in developing countries have presented an almost insoluble problem. The Addis Ababa Action Agenda – Financing for Development, 2015 has received attention, Istanbul Declaration and Programme of Action, the Vienna Programme of Action...

Abstract In this chapter, the most important regulatory measures required for rural marketing and sales have been identified – why protection of consumers' interests should be maintained; why rural development is important; the role of Code of Conduct, particularly on Advertising and Marketing...

Abstract There does not exist any precise definition of ‘development’. In view of the indispensability of an interpretation of this concept a degree of speculation seems to exist in a development process. This is the reason this chapter has been included in this work. No scholar has...