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Search: person:"Chaudhuri, Arjun"
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5
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5
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2
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Chaudhuri, Arjun
20
Ligas, Mark
9
Aboulnasr, Khaled
2
Anderson, Erika
2
Ashley, Christy
2
Buck, Ross
2
Ray, Ipshita
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Journal of marketing theory and practice
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3
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1
Bargain effectiveness in differentiated store environments : the role of store affect, processing fluency, and store familiarity
Doucé, Lieve
;
Willems, Kim
;
Chaudhuri, Arjun
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013401752
Saved in:
2
The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun
;
Micu, Camelia Codruta
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10010423026
Saved in:
3
The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 249-258
Persistent link: https://www.econbiz.de/10009522426
Saved in:
4
The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009838794
Saved in:
5
Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation
Chaudhuri, Arjun
;
Aboulnasr, Khaled
;
Ligas, Mark
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 339-359
Persistent link: https://www.econbiz.de/10008666972
Saved in:
6
Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy
;
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10003997671
Saved in:
7
Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy
;
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10009884952
Saved in:
8
Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation
Chaudhuri, Arjun
;
Aboulnasr, Khaled
;
Ligas, Mark
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 339-359
Persistent link: https://www.econbiz.de/10009884958
Saved in:
9
Consequences of value in retail markets
Chaudhuri, Arjun
;
Ligas, Mark
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 406-419
Persistent link: https://www.econbiz.de/10003892384
Saved in:
10
Consequences of Value in Retail Markets
Chaudhuri, Arjun
;
Ligas, Mark
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10008896503
Saved in:
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