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~subject:"Markenführung"
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Markenführung
Transaction costs
5
Transaktionskosten
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Multinationales Unternehmen
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Transnational corporation
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Brand management
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USA
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United States
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1989-2008
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Bayes-Statistik
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Brand
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Brand specificity
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Eigentümerstruktur
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Einzelhandel
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Equity participation
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Estimation
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Foreign investment
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Foreign sourcing
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Foreign subsidiary
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Handelsmarke
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Institutional economics
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Institutionenökonomik
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International market entry
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Internationaler Markteintritt
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Japan
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Japanese
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Joint Venture
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Kapitalbeteiligung
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Market failure
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Marktversagen
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Chen, Shih-fen S.
2
Chen, Shih-Fen S.
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Liaw, Chya-Yi E.
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Journal of business research : JBR
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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The coincidence of private branding and foreign sourcing : is there a causality direction?
Chen, Shih-Fen S.
;
Liaw, Chya-Yi E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 268-276
Persistent link: https://www.econbiz.de/10012175329
Saved in:
2
Transaction cost implication of private branding and empirical evidence
Chen, Shih-fen S.
- In:
Strategic management journal
31
(
2010
)
4
,
pp. 371-389
Persistent link: https://www.econbiz.de/10003956420
Saved in:
3
A transaction cost rationale for private branding and its implications for the choice of domestic vs. offshore outsourcing
Chen, Shih-fen S.
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10003811424
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