Chiu, Chan-Chien; Chen, Wei-Chiang; Chang, Hsing-Yun - In: International Journal of Management and Marketing Research 3 (2010) 2, pp. 65-74
With rapid aging of the Taiwan population, the senior-care market has been growing in rural areas of Taiwan. Competition among senior care market players also soared in the past decade and consumers have been demanding better quality performances. This has forced the Senior Care Organizations...
