Advertising, one of the critical marketing devices, directly affects sales performance. Companies have been long seeking efficient advertising strategies to promote consumer awareness and boost the following sales. With the advent of location-based services, geofencing enables an advertiser to...

Inspired by the popularity of the advertising model at search engines, many online retailing platforms have added a new revenue stream of advertising (i.e., sponsored ads) to their traditional commission-based business model. While this new hybrid model is intuitively appealing, questions on its...

Complementary sourcing, where an end product depends on both a supplier's and a manufacturer's engineering and production efforts, is ubiquitous in modern supply chains. A unique feature of complementary sourcing is that efforts by one party enhance the marginal value of the other party's...