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  • Search: person:"Cheok, Kim‐Hong"
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Year of publication
Subject
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Consumer attitudes 1 Consumer behaviour 1 Counterfeiting 1 Product attributes 1 Product management 1
Online availability
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Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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research-article 1
Language
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English 1 Undetermined 1
Author
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Cheok, Kim-Hong 1 Cheok, Kim‐Hong 1 Ta, Soo‐Jiuan 1 Tan, Soo-Jiuan 1 Wee, Chow-Hou 1 Wee, Chow‐Hou 1
Published in...
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International Marketing Review 1 International marketing review 1
Source
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OLC EcoSci 1 Other ZBW resources 1
Showing 1 - 2 of 2
Cover Image
Non‐price determinants of intention to purchase counterfeit goods : an exploratory study
Wee, Chow‐Hou; Ta, Soo‐Jiuan; Cheok, Kim‐Hong - In: International Marketing Review 12 (1995) 6, pp. 19-46
Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products which require a high level of research and development, and marketing. Counterfeit merchandise cuts into...
Persistent link: https://www.econbiz.de/10014827706
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Cover Image
Non-price determinants of intention to purchase counterfeit goods: An exploratory study
Wee, Chow-Hou; Tan, Soo-Jiuan; Cheok, Kim-Hong - In: International marketing review 12 (1995) 6, pp. 19-46
Persistent link: https://www.econbiz.de/10006327715
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