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Chang, Chia‐Jung 1 Chiang, Wei‐Ting 1 Lan, Shin 1
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The impact of expertise on hedonic escalation : A moderating role of regulatory focus
Chang, Chia‐Jung; Lan, Shin; Chiang, Wei‐Ting - In: Journal of Consumer Behaviour 20 (2020) 3, pp. 670-680
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