Search Results - person:"Choi, Eunjoo"

The role of theory of mind and edutainment messages in recognizing native advertising : a test of the CARE model

Choi, Eunjoo; Lapierre, Matthew A. - In: International journal of advertising : the review of … 44 (2025) 5, pp. 907-924

Persistent link: https://www.econbiz.de/10015531745

Parental mediation of mobile/digital devices and children's consumer behavior : examining the role of parental understanding of mobile/digital advertising

Sada Garibay, Cecilia; Choi, Eunjoo; Lapierre, Matthew A. - In: Young consumers : insight and ideas for responsible … 26 (2024) 1, pp. 79-95

Persistent link: https://www.econbiz.de/10015421395

Parents' mental state communication and children's consumer behavior in the USA

Choi, Eunjoo; Lapierre, Matthew A. - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 272-287

Persistent link: https://www.econbiz.de/10014302691

Impact of stringent Budget Stabilization Fund rules on US state savings : generalized synthetic control method and panel data analysis

Choi, Eunjoo; Wu, Yonghong - In: Public budgeting & finance 45 (2025) 3, pp. 74-109

Persistent link: https://www.econbiz.de/10015464816

Take a deep breath : the effects of television exposure and family communication on family shopping-related stress

Lapierre, Matthew A.; Krcmar, Marina; Choi, Eunjoo; … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 529-551

Persistent link: https://www.econbiz.de/10012586678

Parental awareness of new online advertising techniques targeting children : an exploratory study of American parents

Lapierre, Matthew A.; Choi, Eunjoo - In: Young Consumers 22 (2021) 2, pp. 290-305

Purpose: This study aims to examine what parents from across the USA know about online advertising/marketing tactics directed at children, their familiarity with these tactics and what they believe about the appropriateness of using these promotional methods to target children....

Persistent link: https://www.econbiz.de/10012642399