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Cao, Cong
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Chu, Chengxiang
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Asia Pacific journal of marketing and logistics
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Artificial intelligence has become your co-worker! : exploring changes related to corporate culture and innovation capability
Chu, Chengxiang
;
Cheng, Sihan
;
Cao, Cong
- In:
Cross cultural & strategic management
32
(
2025
)
1
,
pp. 77-108
Persistent link: https://www.econbiz.de/10015373163
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2
Leave or stay? : factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor
Cao, Cong
;
Chu, Chengxiang
;
Ding, Xinyi
;
Shi, Yangyan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1871-1897
Persistent link: https://www.econbiz.de/10015210709
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