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Search: person:"Chu, Chia-Hsien"
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Consumer behaviour
3
Konsumentenverhalten
3
Brand extension
1
Brand image
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Comparative advertising
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Experiment
1
Luxury goods
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4
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Chu, Chia-hsien
4
Shen, Yung-cheng
4
Bei, Lien-ti
2
Chu, Chia-Hsien
2
Shen, Yung-Cheng
2
Bei, Lien-Ti
1
Huang, Chun-Yao
1
Huang, Chun-yao
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Liao, Hui-Chun
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Liao, Hui-chun
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Liao, Shu-ling
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International journal of electronic commerce : IJEC
2
Journal of marketing communications
2
International journal of consumer studies
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Psychology & marketing
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ECONIS (ZBW)
4
OLC EcoSci
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1
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
2
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
3
Positioning brand extensions in comparative advertising: An assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-Ti
;
Chu, Chia-Hsien
;
Shen, Yung-Cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009332631
Saved in:
4
Virtual community loyalty : an interpersonal-interaction perspective
Shen, Yung-cheng
;
Huang, Chun-yao
;
Chu, Chia-hsien
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
1
,
pp. 49-73
Persistent link: https://www.econbiz.de/10008758847
Saved in:
5
Virtual Community Loyalty: An Interpersonal-Interaction Perspective
Shen, Yung-Cheng
;
Huang, Chun-Yao
;
Chu, Chia-Hsien
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10008706766
Saved in:
6
The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
Liao, Shu-ling
;
Shen, Yung-cheng
;
Chu, Chia-hsien
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10003850065
Saved in:
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