In spite of the extensive studies in online education, there is a lack of empirical study within the marketing paradigm. In Singapore, Internet-based education has not attracted as many students as had been expected. The scarcity of knowledge about consumer behavior in online education in...

Purpose: Although East Asia and South East Asia have seen growth in mobile commerce activities, the uptake of such activities in Central Asia has been relatively low. For insight, the purpose of this paper is to investigate the impact of culture, innovation characteristics and concerns about...

A brand is firm’s promise to their customers and it tells them what they can expect from their services or products and it often acts as a differentiator of service quality. In addition, trust decreases the perceived risk of using a service. Since e-learners have no direct contact with the...

The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice? High school...

Trust decreases the perceived risk of using a service. Since online learners have no direct contact with the education providers, trust plays an important role in an online tertiary setting. However, there is a void of study of trust within the context of consumer-brand relation in tertiary...

Although branding has become the latest focus in tertiary education to attract international students, little has been written about the influence of brand message on student's choice of education destination in relation to other influence factors. Results from extensive questionnaire research...

Models of insolvency are important for managers who may not appreciate how serious the financial health of their company is becoming until it is too late to take effective action. Multivariate discriminant analysis and artificial neural network are utilized in this study to create an insolvency...

Purpose – This study aims to investigate perceived risk and trustworthiness in relationship to the diffusion of innovation theory to understand the determinants of behavioural intent to adopt mobile commerce among the Y Generation. It also seeks to investigate the impact of culture on mobile...