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Fundamentals of marketing research ; Vol. 4
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Journal of the Academy of Marketing Science
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
2
Managing outliers : qualitative issues in the handling of extreme observations in marketing research
Clark, Terry
-
2007
Persistent link: https://www.econbiz.de/10003540534
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