Claro, Priscila Borin de Oliveira; Esteves, Nathalia Ramajo - In: Marketing Intelligence & Planning 39 (2021) 4, pp. 613-630
Purpose: Sustainability-oriented strategies involve considering all possible environmental, social and economic factors that impact stakeholders and sustainable development. They could be a crucial contribution of the private sector to Sustainable Development Goals (SDGs). The study’s...