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~type_genre:"Article in journal"
~subject:"Innovationsmanagement"
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Consumer resistance to innovation : a behavioral reasoning perspective
Claudy, Marius C.
;
Garcia, Rosanna
;
O’Driscoll, Aidan
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 528-544
Persistent link: https://www.econbiz.de/10011306300
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