Purpose: This research develops and tests a comprehensive hierarchical model of the behavioural intentions of day spa customers. Design/methodology/approach: The primary data was collected from the customers of 17 day spas throughout Thailand. EFA and SEM were used to analyse the data and test...

Purpose: The purpose of this paper is to develop and test a comprehensive hierarchical model of the interrelationships among five higher order marketing constructs (service quality, customer satisfaction, perceived value, restaurant image and behavioural intentions) for moderate upscale...

Purpose The purpose of this paper is to develop and test a comprehensive hierarchical model of behavioural intentions in the Malaysian retail banking industry. Design/methodology/approach The data were analysed using EFA, CFA and structural modelling. Findings The findings illustrate that...