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STRATEGY - Linking Customer Loyalty to Growth - In recent years, researchers have created a number of metrics to explain the connections between customer behavior and growth. But u...
Keiningham, Timothy L.
;
Aksoy, Lerzan
;
Cooil, Bruce
; …
- In:
MIT sloan management review
49
(
2008
)
4
,
pp. 51-57
Persistent link: https://www.econbiz.de/10008080004
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