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~isPartOf:"Profit maximization through customer relationship marketing : measurement, prediction and implementation"
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Geld, Finanzwirtschaft, Banken und Versicherungen : 1993 ; Beiträge zum 6. Symposium Geld, Finanzwirtschaft, Banken und Versicherungen an der Universität Karlsruhe vom 8.- 10. Dezember 1993
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Approaches to customer segmentation
Cooil, Bruce
;
Aksoy, Lerzan
;
Keiningham, Timothy
- In:
Profit maximization through customer relationship …
,
(pp. 9-39)
.
2008
Persistent link: https://www.econbiz.de/10003754189
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