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  • Search: person:"Costa, Bruna Cescatto"
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Year of publication
Subject
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KMU 2 SME 2 Absorption 1 Absorptive capacity 1 Betriebsgröße 1 Business analytics 1 Business network 1 Firm size 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Knowledge management 1 Learning organization 1 Lernende Organisation 1 Marketing management 1 Marketing strategy 1 Marketingmanagement 1 Micro 1 Organizational learning 1 Rational marketing decisions 1 Small and medium-sized companies 1 Strategic management 1 Strategisches Management 1 Unternehmensnetzwerk 1 Wissensmanagement 1 cosmetics 1 innovation strategy 1 marketing innovation 1 network capability 1 small firms 1
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Costa, Bruna Cescatto 2 Didonet, Simone Regina 2 Frega, José Roberto 1 Martins, Tomás Sparano 1 Proença, Marina 1 Toaldo, Ana Maria Machado 1
Published in...
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International journal of business innovation and research : IJBIR 1 Management research review 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Proença, Marina; Costa, Bruna Cescatto; Didonet, … - In: Management research review 47 (2024) 5, pp. 744-766
Persistent link: https://www.econbiz.de/10014515880
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Cover Image
Innovation strategy and network capability as marketing innovation enablers
Costa, Bruna Cescatto; Didonet, Simone Regina - In: International journal of business innovation and … 23 (2020) 3, pp. 370-383
Persistent link: https://www.econbiz.de/10012507067
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